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LBS Alumni’s Guide to LBS MiM Essay: Guide to Craft a Winning LBS MiM Application

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MIM at NUS
  • 5 June 2025

Want to kick-start your career at one of the world’s top business schools - but not sure how to stand out in a competitive LBS MiM Application pool?

If you are planning to target the London Business School MiM program for the 2026 intake, then you are aiming high, and rightly so. With its global reputation, dynamic learning environment, and unmatched industry connections, LBS attracts some of the brightest minds worldwide.

But getting in isn’t just about grades and a polished CV.

The real challenge? With an LBS MiM admissions acceptance rate of 10%—30%, it is imperative to convince the AdCom that you are eligible for this high-calibre, diverse cohort.

That’s where the LBS MiM Application come in. These questions aren’t just application formalities; they are your chance to show who you are, what drives you, and how London Business School MiM fits into your bigger picture. Every answer can be a window to peek into your journey, values, and vision, from academic performance to personal ambitions.

In this blog, we will break down the 2025 LBS MiM application essay questions and guide you on how to craft compelling, authentic responses.

Drawing from our insights of LBS alumni, former interviewers, and UniAdvise’s expert consultants, this is your ultimate roadmap to writing essays that resonate and get you noticed.

LBS MiM Application Essays: An Overview

During the 2025 intake, the LBS MiM Application entailed - 2 Main questions as well as several questions related to the candidate’s Academic performance, Work Experience, and English speaking ability.

LBS MiM Application Essay: Main Questions

Question 1 (400 words): What does the LBS community mean to you, how do you plan to engage with your new network, and what contributions do you plan to make as a student and future member of the alumni community?

Question breakdown: Key elements to address:

  • What does the LBS community mean to you?
  • The values, culture, and what excites you.
  • How you engage with the network?
  • Peers, faculty, alumni, clubs, projects.
  • How you’ll contribute
  • As a student and a future alumnus.

Now you can break your answer into 3 paragraphs, each addressing these 3 questions.

Paragraph 1: What does LBS Community mean to you?

Objective - Convey your appreciation of LBS’s culture, diversity, and unique value.

LBS essay tips on what to add

  • Highlight how LBS’s diverse, high-paced, and globally connected environment will be beneficial for your professional growth.
  • Connect these to your aspirations and values (e.g. desire to engage with diverse viewpoints, expand global mindset).

Paragraph 2: How will you engage with LBS network?

Objective: To showcase that you intend to join the LBS ecosystem by actively engaging with various LBS stakeholders and platforms.

LBS essay tips on what to add

  • Emphasize peer-to-peer learning—highlight how you’ll learn from and contribute to classmates' diverse perspectives.
  • Mention faculty engagement—e.g., attending office hours, contributing to classroom discussions, or joining research-based electives.
  • Discuss plans to build meaningful relationships with alumni—through speaker events, mentorship programs, or alumni mixers.
  • Highlight how you’ll participate in student-led clubs, Global Experiences, LondonLAB, TATTOO, or TEDxLBS.
  • Be specific: mention why a club or project interests you and how you’ll get involved or add value.

Example elements to include:

  • I look forward to joining the XYZ Club to leverage my previous consulting experience in real-world cases, while learning from peers with backgrounds in strategy and sustainability. Attending events hosted by LBS faculty like Prof. ABC and participating in the CDF event will deepen my perspective on international business practices.

Paragraph 3: Contribution as a student and as a future alum

Objective: Show how you plan to leverage your experiences and skills and make meaningful contributions at LBS MiM community both as a student and as a future alumnus.

LBS essay tips on what to add

  • Reference skills from your past roles: internships, academic projects, leadership positions, etc.
  • Mention specific clubs or initiatives where you plan to contribute (e.g., India Club, Impact Consulting Club, Women in Business).
  • Highlight past extracurricular experiences (event planning, workshops, etc.) to show your ability to organise and contribute.
  • Talk about mentoring future applicants.
  • Mention supporting job preparation, hosting workshops, or collaborating with clubs post-graduation.
  • Mention how you plan to continue giving back and maintaining a connection with the LBS community after graduating.

Optional: Talk about how you would leverage your network or industry insights to contribute to LBS MiM Community (e.g., inviting guest speakers, industry panels).

Example:

  • Having organised a 3-day interschool event with 80+ institutions, I am excited to contribute to the India Club’s Diwali celebration or regional showcase.
  • As an alum, I aspire to support incoming students from India navigating relocation and career paths by offering mentorship and mock interview sessions.

Actionable steps

Step 1 Leverage LinkedIn, and other university events: Connect with 3-4 students or alumni. Initiate conversations and ask about clubs, culture, student life, and global experiences.
Step 2 Check LBS MiM’s website and identify 2-3 clubs or initiatives that align with your background and interests
Step 3 List your relevant skills and experiences (event organisation, mentoring, internships, technical tools like Tableau, SQL, etc.) and write how you can potentially contribute at LBS using the same.
Step 4 What about alumni engagement? Are you open to helping others, hosting sessions, or being part of panels? Write down how you would do it realistically.
Step 5 Read student blogs on the LBS website, LinkedIn articles by students/alumni and also check YouTube or other social media channels by current LBS students or alumni. Mention how those resonate with your goals


Question 2 (500 words): What are your short and medium-term career goals and what profound impact you are looking to make as you embark upon your career? Please be specific and consider any challenges or barriers you may face within your answer.

Question breakdown: Key elements to address:

  • What are your short and medium-term goals?
  • The role and companies you would like to work with.
  • What impact are you looking to make as you progress in your career?
  • The impact that you plan to make by achieving your goal
  • What are the challenges that you think you’ll face to achieve these goals?
  • Country’s economic issues, challenging job market - it can be anything substantial

Example:

  • I am currently a final-year undergraduate in Economics at [University], with internship experiences in investment banking, technology consulting, and clean energy. These experiences have equipped me with a diverse outlook on problem-solving and sharpened my analytical skill set.”
  • As a Senior Analyst at [school’s name

Now simply break the answer into 3 to 4 paragraphs and cover your answers for all these questions.

Paragraph 1: Start with your current status

Objective: Establish a clear professional identity.

LBS essay tips on what to add

  • State your current role (student, employee, intern, etc.)
  • Mention your latest education, internships, and industries you've worked in
  • Be factual, not flowery – set a strong foundation.

Paragraph 2: What are your short-term goals?

Objective: Be clear and specific about your career starting point.

LBS essay tips on what to add

  • Define the role (e.g., associate consultant, investment analyst)
  • Specify industries/sectors (e.g., investment banking, consulting)
  • Name target firms (e.g., Blackstone, Goldman Sachs, EY)
  • Highlight why this goal excites you using real experiences—courses, internships, or projects

Examples:

  • In the short term, I aim to work in strategy consulting at firms like Bain, BCG, or Roland Berger, ideally in the Energy or Industrials practice. My time at XYZ Consulting gave me firsthand exposure to transformation projects, where I realised my knack for solving complex operational issues while aligning them with sustainable outcomes.

Paragraph 3: What are your medium-term goal? (can merge with short-term goal paragraph too)

Objective: Show LBS MiM career goals progression and ambition over 3–5 years

LBS essay tips on what to add

  • Mention how you plan to diversify your job search (e.g., other regions or adjacent industries)
  • Share what you expect to transition into post 3–5 years (e.g., entrepreneurship, family business, private equity)
  • Connect your long-term goal to broader impact (e.g., reshaping a sector, empowering a community, scaling ESG initiatives in India)

Paragraph 4: Identify a challenge & how you’ll tackle it (1 paragraph | 5–6 lines)

Objective: Show you are realistic and proactive.

LBS essay tips on what to add

  • Pinpoint a genuine challenge in either your short- or medium-term goal (e.g., competitive hiring, regional visa hurdles, client resistance to sustainability)
  • Reflect on what might make the transition hard
  • Explain how you’ll prepare for or overcome it—LBS electives, mentorship, past experience, etc.

Example:
A key challenge I foresee is transitioning from a generalist consulting role into a sustainability specialist. Without a strong ESG credential early on, this shift could be delayed. To bridge this, I intend to pursue LBS electives like ‘Managing and Investing in Responsible Businesses’ and gain experience through projects like LondonLAB focused on sustainability.

Paragraph 5: Conclude with a strong tie-in to LBS (1 paragraph | 3–4 lines)

Objective: Showcasing your faith in LBS as a springboard for achieving your career goals.

LBS essay tips on what to add

  • Reiterate why LBS is crucial for your journey
  • Mention the curriculum, network, or clubs
  • Emphasise how LBS will equip you with the mindset, skills, and network

Example:
With its global alumni network, practical learning modules, and unmatched exposure to sustainability and strategy, LBS is the ideal environment for me to build the foundation for a career that is both impactful and globally relevant.

Actionable steps

Step 1 Current state: Clear intro on education + past experiences
Step 2 Short-term goal: Role, sector, location, passion driver
Step 3 Medium-term goal: Career progression, transition plan, long-term impact
Step 4 Anticipated challenge: One major hurdle + plan to tackle + How LBS will help
Step 5 LBS as a launchpad: Strong conclusion tied to LBS resources


LBS MiM Application Essay: Academic Performance

Q. List any academic honours, award, or scholarships previously received

As straightforward as it reads, you have to provide a list of all the academic honours, awards and scholarships that you have received to date. Can be both high school and undergraduate related. You can also mention any external academic scholarships that you have received.

Q. Do you feel that your academic performance so far gives an accurate indication of your potential for success on the programme? If so, why? If not, why not? (200 words)

Use this space to talk about what you feel about your academic scores. If your score is anywhere above 8/10, CGPA/GPA are generally termed as a good score.

So, if you feel that your scores are satisfactory, then you can mention your academic scores and mention various academic achievements or accomplishments that you have had. Finally, you can mention how you believe that you will carry forward this performance after joining LBS.

If your academic performance is average or below average, use this LBS MiM essay question to explain the reasons behind it. Highlight any challenges you faced and, more importantly, demonstrate how you’ve applied the subject’s core concepts in real-world settings.

Emphasise that your practical experience reflects your true potential and ability to thrive with the LBS MiM Community, showing that academic scores alone don’t define your capabilities or predict your performance in a rigorous, hands-on learning environment like LBS.

Q. Have you ever received formal disciplinary action from an academic institution or been forced to withdraw from a course of study? If so, you must declare the information here.

Answer with Yes or No.

LBS MiM Application Essay: Work Experience

Q. Please detail your plans from now to the start of the programme, detailing any further work experience, travel, and/or further qualifications.* (250 words)

This LBS MiM Essay Question is for you to outline your pre-program plans. While drafting this answer, focus on balancing personal as well as professional development with leisure.

Include work experience, travel, any certifications or courses, or events that you plan to participate in to enhance your skills. Make sure these align with your goals. You can also show your proactive mindset by highlighting steps like exploring new cultures via a national or international trip or gaining industry insights.

Be realistic about your commitments, acknowledge potential challenges, and explain how your current efforts build on past experiences to prepare you for the program ahead.

Q. Which industry are you looking to work in?

Just mention the industry’s name - no explanation needed.

Q. What job function are you aiming for?

Mention the function’s name - no explanation needed.

Q. In 150 words (or less), tell us about a hobby or main interest.

This question is specifically aimed towards understanding the applicant’s personality and interests.

To answer this, choose a hobby or interest you genuinely care about, and explain what drives your enthusiasm for it. Reflect on how it has positively shaped your mindset, skills, or personal growth.

Conclude by sharing how you plan to pursue this interest at LBS, whether through clubs, events, or informal communities, and how you aim to contribute to campus life by engaging others and enriching the LBS experience.

Mind the word limit, it's 150 words, so keep your answer concise and to the point.

Q. In 300 words or less, please tell us how your previous experience(s) enabled you to thrive within our School's diverse and international community?* (This year the question has been updated to the following wording: We want to know more about you and how you will thrive in the School's diverse community. How have your experiences, upbringing and life events shaped you to be who you are today?)

LBS is a melting pot of various cultures. Hence, the program’s Adcom is very particular in shortlisting candidates who can not only thrive in but also enrich its diverse cohort. Hence, the intent behind this LBS MiM Essay Question is to understand if you have what it takes to mingle with this vibrant community.

When addressing diversity-related questions, focus on experiences that show your ability to thrive in multicultural settings, such as leadership roles, community work, or global exposure.

Use specific anecdotes to highlight skills like collaboration, adaptability, and intercultural communication. Emphasise how you have successfully worked with people from varied backgrounds and navigated cultural differences with sensitivity.

Finally, align your experiences with the school’s values of inclusion and global perspective. Show genuine enthusiasm for contributing to and learning from a diverse peer group, and express your commitment to sharing your unique viewpoint while embracing the richness of others’ experiences.

Q. Roughly when did you start researching postgraduate programmes in general?

Mention the month/year - no explanation needed.

Q. How did you first hear about LBS? (Max 200 characters)

Directly mention where or from whom you first heard or learned about LBS.

Q. How did you hear about this programme? (Max 100 characters)

Directly mention where or from whom you first heard or learned about LBS’s MiM program.

Q. When did you decide to apply for this programme?

Mention the month/year - no explanation needed.

Q. How have you connected with the LBS Community?

This LBS MiM essay question is designed to assess the steps you’ve taken to ensure that the program is the right fit for you.

Show genuine interest by detailing how you've proactively engaged with the LBS community, even before applying for the program. Mention connecting with current students and alumni through LinkedIn or other platforms, attending LBS webinars, speaker sessions, or online/in-person events to gain first-hand insights into the LBS MiM experience.

Highlight how these interactions helped you learn about the program’s distinctive offerings, such as its diverse clubs, global peer network, industry exposure, and strong career support. Focus on how hearing about real experiences reinforced your belief that LBS aligns perfectly with your professional goals and personal values.

This demonstrates not just your enthusiasm, but also that you have already taken concrete steps towards integrating into the LBS community. By showing you have done your homework and actively sought information, you reinforce your commitment and confirm that LBS is the ideal place for your growth and ambitions.

Q. Have you applied to other business schools?

Answer directly with a Yes or No.

If you answer with a Yes, there is no need to mention the school’s name.

Q. How do you plan to finance your studies?

It can be anything from your Personal savings to funding from your Parents, an Education loan to Sponsorship or Scholarship. Just be direct.

LBS MiM Application Essays: Mistakes to Avoid.

While applying for the London business school MiM program, don’t let these common essay mistakes hold you back.

  • Don’t skip the global perspective - LBS is incredibly international, so highlight cross-cultural experiences and global goals.
  • Be specific about “Why LBS” - generic praise won’t cut it. Talk about the London LAB, Career Centre, or student clubs that align with your goals.
  • Go beyond academics - LBS values leadership, teamwork, and personal growth, so show how you have taken initiative.
  • Clear LBS MiM career goals - When it comes to career goals, vagueness is a dealbreaker. Mention your target industry, roles, and how LBS can help get you there.
  • Don’t ignore the community angle - LBS wants students who give back. Share how you’ll contribute to clubs, events, or peer learning.

Remember, your essay isn’t just about getting in, it’s about proving you’ll thrive and contribute at LBS.

How can UniAdvise help you ace your LBS MiM Essays?

Worried about tackling all these LBS MiM application essays?

Don’t worry, you are not alone in this journey.

As LBS alumnus, we have been there and done that.

Hence, we are well aware of not only the strenuous LBS MiM admissions process but also of the stress one takes to sum up their entire life experience into their application essays.

UniAdvise offers expert, personalized guidance through every step of your LBS MiM application. Our team, including LBS grads, helps you craft compelling essays that showcase your unique strengths and experiences, thus, highlighting your fit for the program and helping you stand out, even against applicants with stronger profiles.

Reach out to us for a Free one-on-one Consulting call and take the first step toward securing your spot at LBS.



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